Tier 1
Website Template Customization
The Solution To:
“I found a template and want it to match my brand”
There’s a sea of templates out there, and even if you found one that’s almost perfect, it still isn’t quite “you”.
That’s where I come in. I’ll customize the template to reflect your brand’s personality, applying your fonts, colors, styles, and imagery to make it feel polished, consistent, and unmistakably you.
No brand design yet? I can help with that, too.
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Template selection support (if needed)
Full visual restyling: fonts, colors, imagery
Light layout adjustments within the template
Brand polish across all pages
Basic SEO setup (page titles, meta descriptions)
Light content editing or copy plug-in
Mobile responsiveness checks
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also available separately
If you don’t have a brand design yet, no problem. We’ll work together to craft a cohesive and impactful visual identity.
Logo design
Color scheme
Font pairings
Style guides
Creative assets
Documented brand kit
Tier 2
Website Makeover
The Solution To:
“I have a website but hate how it looks”
Your site technically exists, but it doesn’t feel aligned anymore – visually or strategically. Maybe it’s clunky, maybe it’s outdated, maybe you’ve outgrown it.
I’ll take a perfectionist’s eye to your website and refine what’s already there. This is part design refresh, part content review, part system tune-up.
Let’s elevate your online presence.
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Revamped visual design (colors, fonts, styles)
Updated imagery and graphics
Improved layout across pages
Streamlined user flows and navigation
Copyedits for tone, structure, and clarity
Optimized content management
Basic SEO & accessibility adjustments
Suggestions for tech enhancements
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The Website Redesign service is a one-time project to refresh your entire website for relaunch.
While it includes many of the same improvements offered in the Website Maintenance (tier 4, see below), the maintenance retainer differs in that it ensures your website continues to evolve month-to-month post-launch. It also guarantees ongoing support for regular content updates so you’re never stuck when you need timely changes made.
You can always add maintenance services after your redesign launch.
Tier 3
New Website
The Solution To:
“I need a website but don’t know where to start”
Whether you’re unsure where to begin or just don’t want to spend your time figuring it out, I’ve got you.
I’ll start with your goals, values, and audience. From there, I’ll design and build your website from the ground up – clean, beautiful, and intuitive.
By the time we launch, your site won’t just be online – it’ll feel clear, confident, and built for where you’re headed.
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Strategy and research to define goals, values, and audience
Platform guidance and setup
Fully custom site architecture and layout
Wireframes and mockups for key pages
Unique brand styling guide implemented across all assets
Fully responsive design
Copywriting support
Basic SEO and accessibility implementation
White glove launch support
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Most clients transition into Website Maintenance after launch, allowing you to continue doing what you do best while I manage your website needs.
Tier 4
Website Maintenance
The Solution To:
“I need regular updates but don’t have time”
You don’t need a full-time employee – you need someone on-call who knows your website inside and out.
Each month, I’ll handle your updates for you: new content, visual tweaks, fixes and troubleshoots, plus proactive suggestions from me to keep your website fresh and functional.
Make it easy to get what you need – on time, on retainer.
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Copy changes (text edits, headlines, calls to action)
Image swaps (photos, graphics, product shots)
Blog post publishing or scheduling
Uploading/replacing documents (PDFs, forms, menus)
Managing announcements, sales, or event banners
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Adjusting colors, fonts, spacing, or layout sections
Updating hero images, sliders, galleries
Light redesigns of specific sections (e.g. “About” or “Contact” page)
Consistency cleanup (aligning styles, font weights, etc.)
Seasonal or promo-based refreshes
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Improving page hierarchy (e.g. section order or layout flow)
Fixing awkward or confusing UX elements
Updating page titles, descriptions, and alt text for SEO
Reorganizing navigation or menus if content changes
Recommendations for improving conversion or clarity
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Broken link checks
Button functionality testing
Mobile responsiveness checks
Troubleshooting layout bugs or platform quirks
Light accessibility fixes (e.g. contrast, readable font sizes)
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Monthly review & recommendations
Keeping the site aligned with business goals or launches
Style guardrails or micro-branding guidance
Consulting on platform features or upgrades